Armen Harutyunyan

Armen Harutyunyan

Senior Full Stack Developer

I’m a Senior Full Stack Developer with more than 7 years of experience building corporate websites, web applications, and content platforms, including projects for FinTech companies.

My main frontend stack includes React, Next.js, and TypeScript. I build customer-facing and administrative interfaces, reusable components, and design systems. My work also covers SSR, SSG, ISR, performance optimization, Core Web Vitals, and technical SEO.

On the backend, I work with Node.js and PHP, REST and GraphQL APIs, WebSockets, and databases. For content management, I use Payload CMS, WordPress, and Strapi. My experience includes headless architecture, admin interfaces, custom WordPress themes, plugins, and Gutenberg blocks.

I’m comfortable joining an existing project, understanding its legacy code, proposing an architecture, and taking a feature through implementation, testing, and release. I also work with CI/CD, automated deployments, monitoring, testing, and code review processes.

For about a year, I served as an acting team lead. I planned and broke down tasks, coordinated development, reviewed code, and helped the team make technical decisions.

Selected results

  • Led the migration of more than 40,000 multilingual publications from WordPress to Next.js and Payload CMS while preserving URLs, content integrity, and organic search visibility
  • Built shared UI components, themes, plugins, and CMS modules for a platform supporting more than 20 corporate websites
  • Reduced server response time by 40% and achieved Lighthouse scores of 90+ on key pages
  • Performance and technical SEO improvements helped increase website traffic by 20%
  • Proposed and implemented interface improvements that helped increase qualified leads by 8%
  • Automated content localization for more than 14 languages, reducing translation effort by 4x and speeding up releases by 30%

AI-assisted development

Cursor, Claude Code, and OpenAI Codex are part of my daily workflow. They help me understand large and legacy codebases, automate repetitive work, support refactoring, and prepare tests.

Architectural decisions remain my responsibility, and every AI-assisted change is reviewed manually and tested before release.

Technical Skills

Core Frontend

Next.jsReactTypeScriptJavaScriptTailwind CSSSSR / SSG / ISR

UI & Design Systems

Radix UIshadcn/uiChakra UIAnt DesignStorybookDesign Systems

CMS & Content Platforms

Payload CMSHeadless CMSWordPressGutenbergSlate & Lexical (RichText Experts)LexicalSlate

Backend & Data

Node.jsPHPMongoDBMySQLRedisREST APIWebSockets

DevOps & Quality

CI/CDGitHub ActionsPNPMTurborepoPlaywrightJestESLintPrettierViteWebpack

Performance, SEO & Analytics

Core Web VitalsTechnical SEOGA4Google Tag ManagerAmplitudeSentryGrafanaPrometheus

Experience

adskill

Senior Full Stack Developer

adskill

Limassol, Cyprus (Remote / HQ )
 — 

Developed and modernized corporate websites and content platforms with React, Next.js, WordPress, and Payload CMS.

  • Shared design system. Brought several React and Next.js projects under a single design system. Standardized components and styles, removed duplication, and built a documented component library in Storybook.
  • Legacy modernization. Reworked applications built with PHP and WordPress, fixed critical issues, and made the codebase easier to maintain. Migrated WordPress projects from legacy templates to Gutenberg and built a library of custom blocks.
  • Full Stack development. Built pages and forms with React and Next.js, worked with Payload CMS, REST APIs, and GraphQL, and developed server-side functionality with Node.js and PHP.
  • Development and release process. Introduced a Git-based workflow, created separate test and production environments, and automated builds and deployments with CI/CD. Added AI-assisted code review for pull requests.
  • Analytics. Worked with analysts to define events and conversions and set up tracking in GA4, Google Tag Manager, and Amplitude. Sent website, Bitrix24, and advertising data to Power BI for funnel and campaign analysis.
  • Performance and SEO. Optimized SQL queries, caching, and asset loading, and improved Core Web Vitals, technical SEO, and indexing. These improvements increased website traffic by approximately 20%.
  • Monitoring. Set up infrastructure monitoring with Zabbix and Grafana, error tracking with Sentry, and centralized logging with Elastic Stack.
B2BROKER

Senior Full Stack Developer

B2BROKER

Dubai, United Arab Emirates (Remote / HQ )
 — 

Worked on a platform supporting more than 20 multilingual corporate websites built with WordPress, React, Next.js, TypeScript, Node.js, and Payload CMS.

  • Shared frontend foundation. Built reusable UI components, content modules, and integrations used across multiple brands. Maintained a Storybook component library that helped keep interfaces consistent.
  • WordPress platform. Developed a shared architecture with parent and child themes, reusable plugins, and Gutenberg blocks. This made new launches faster and allowed content teams to build and update pages independently.
  • Headless migration. Led the migration of more than 40,000 multilingual publications from WordPress to Next.js and Payload CMS. Designed content models, REST APIs, localized routes, and redirects, validated the migrated data, and preserved URLs and organic search visibility.
  • Payload CMS. Built website pages and internal tools for the content team. Migrated the editor from Slate to Lexical, wrote transactional migration scripts, and verified the integrity of the migrated content.
  • Real-time data and integrations. Integrated currency pair quotes from Centroid using WebSockets. Connected the Telegram API so channel posts could be published automatically to the blog.
  • Performance. Optimized SSR, SQL queries, caching, and asset loading. Reduced server response time by 40%, improved Core Web Vitals, and achieved Lighthouse scores of 90+ on key pages.
  • Monitoring and troubleshooting. Used Grafana, Sentry, and diagnostic logs to find memory leaks, investigate performance issues, and track down recurring errors.
  • Business results. Proposed and implemented interface improvements that helped increase qualified leads by 8%.
  • Content workflow. Built a tool for moving content between test and production environments. Worked with the DevOps team on CI/CD, automated deployments, and monitoring.
  • Testing and code quality. Covered business logic and key user journeys with Jest and Playwright, reviewed code, and added automated checks before release.
  • AI-assisted localization. Automated content localization for more than 14 languages, reducing translation effort by 4x and speeding up releases by 30%.
  • Team leadership. Served as acting team lead for about a year. Planned and broke down tasks, coordinated development, and helped the team make technical decisions.
Alena Solutions

WordPress Engineer

Alena Solutions

Yerevan, Armenia
 — 

Independently delivered projects for US e-commerce and real estate businesses, working from the initial requirements and designs through development, testing, launch, and ongoing support.

  • WordPress development. Built corporate websites, content platforms, and online stores with WordPress and WooCommerce.
  • Backend and custom functionality. Developed server-side features with PHP and MySQL, created custom themes and plugins, and adapted existing solutions to each client’s needs.
  • E-commerce and real estate features. Built product catalogs, property search and filtering, lead forms, shopping carts, checkout flows, and payment functionality.
  • Responsive interfaces. Turned Figma designs into responsive, cross-browser interfaces.
  • External integrations. Connected websites to CRM platforms, payment providers, and other services through APIs.
  • Content management. Set up the WordPress admin area so content managers could update pages, products, and other content without developer support.
  • Support and optimization. Improved page loading, fixed bugs, and maintained the projects after launch.
Lucky Online

Frontend Developer

Lucky Online

Yerevan, Armenia
 — 

Built landing pages for CPA campaigns with high volumes of paid traffic.

  • Responsive development. Turned Figma designs into responsive, cross-browser pages.
  • Interactive elements. Developed forms and other user-facing functionality.
  • Traffic tracking. Set up affiliate traffic tracking and sent data to internal systems.
  • Performance optimization. Optimized code, images, and asset loading to improve page speed and reduce conversion loss across paid campaigns.

Selected Projects

Projects I worked on as part of in-house teams and company client delivery.

b2broker.com
 b2broker - website
Live website

B2BROKER

B2BROKER’s main corporate website and the company’s primary digital presence, built to present its products, services, ecosystem, and global brand across a large multilingual content platform.

Built and evolved the company’s main lead-generation website end-to-end, initially on WordPress and later through a full migration to Payload CMS (React/Next.js), while shaping the content architecture, admin experience, multilingual setup for 15 languages, real-time integrations, and the overall technical foundation of the platform.

Open project
estatearmenia.com
Estate Armenia - website
Live website

Estate Armenia

Estate Armenia is my own branded real estate platform focused on the Armenian market, built as a property aggregator with user accounts, rich listings, and modern tools designed to simplify property discovery and interaction.

Conceived and built the product end-to-end, defining the business model, product strategy, UX, design system, and technical architecture, while implementing personal accounts, advanced platform logic, and AI-powered integrations.

Open project
adskill.com
adskill company website
Live website

adskill

Corporate website for adskill, a service providing businesses and agencies with access to advertising accounts across international platforms and campaign support. The Russian and English versions present advertising platforms, partnership options, and the Academia educational hub.

Contributed to the website’s technical development through code refactoring, stability and performance improvements, analytics enhancements, and release workflow automation.

Open project
therockapp.com
TheRockapp
Live website

ROCKAPP

Corporate website for ROCKAPP, a mobile marketing agency specializing in user acquisition, brand awareness, retargeting, and creative production. The website brings together services, case studies, and industry insights for businesses growing their mobile apps.

Developed and maintained the corporate website, refining interfaces and content pages, improving responsive behavior and implementation quality, and supporting ongoing delivery for the marketing team.

Open project
liquidity-provider.com
Liquidity Provider - website
Live website

Liquidity Provider

A large bilingual corporate website with extensive product and news content, built to present the company’s liquidity services and support ongoing communication through a structured multilingual content platform.

Developed and maintained a large-scale two-language platform with a strong focus on content architecture, multilingual delivery, admin flexibility, and scalable implementation for product-heavy and news-driven pages.

Open project
b2binpay.com
B2binpay - website
Live website

B2BINPAY

B2BINPAY’s product website for one of the company’s key payment solutions, built to present a large-scale fintech platform, its features, use cases, and product ecosystem in a clear and conversion-focused way.

Led the development and evolution of the product website end-to-end, creating the design system, shaping the architecture, extending the admin side, and implementing custom business features and integrations required by the product team for one of the company’s key fintech solutions.

Open project
b2core.b2broker.com
B2core Website
Live website

B2CORE

B2CORE’s product website for one of the company’s flagship fintech solutions, built to present a complex client cabinet and infrastructure platform through a clear product narrative, structured content, and a strong commercial focus.

Led the development and continuous evolution of the website end-to-end, shaping the platform architecture, refining the user experience, extending the admin side, and implementing product-driven features and content structures aligned with the company’s broader ecosystem and brand standards.

Open project
b2prime.com
B2PRIME - website
Live website

B2PRIME

B2PRIME’s corporate website for the company’s institutional liquidity and prime brokerage offering, built to present the product across multiple jurisdictions with region-specific structure, content, and user flows.

Developed and maintained a multi-jurisdiction product platform with differentiated logic, content delivery, and administrative flexibility, ensuring the website could support varying regulatory, business, and presentation requirements within a single scalable system.

Open project
b2translate.b2broker.com
B2TRANSLATE - website
Live website

B2TRANSLATE

A product website for the company’s translation and localization solution, built to present the service, its capabilities, and its value within the broader company ecosystem.

Developed and evolved the website as a scalable product platform, shaping its structure, presentation, admin-side flexibility, and overall user experience in line with the company’s brand and product standards.

Open project
eqwire.com
Eqwire - website
Live website

Eqwire

EQWIRE — Fintech Platform for Multi-Currency Accounts and Global Payments

A web project for EQWIRE, a regulated fintech platform offering multi-currency accounts, global transfers, FX conversion, and payment infrastructure for individuals, professionals, and businesses. The interface focuses on trust, transparency, and a smooth experience for managing money across currencies and borders.

Open project

Education

Master
Applied Computer Science
Moscow, RussiaRemote
Bachelor
Electrical Engineering
Yerevan, ArmeniaOn-site

Languages

am flagArmenianNative
ru flagRussianProficient (C2)
en flagEnglishUpper-Intermediate (B2)
de flagGermanElementary (A2)

Recommendations

These reviews are in their original languages from LinkedIn

"I am very pleased to recommend Armen as a highly skilled developer and a reliable professional. During the time we worked together, he consistently demonstrated exceptional responsibility, strong organizational skills, and a proactive mindset. He always sees tasks through to completion, regardless of their complexity. Our colleague doesn’t just implement requirements; he takes the time to deeply understand the problem, propose optimal solutions, and improve the overall outcome. His attention to detail and strong self-discipline allow him to consistently deliver high-quality results on time. I would especially like to highlight his proactivity — he doesn’t wait for instructions when he sees room for improvement. Instead, he independently suggests ideas and takes ownership of their implementation. Working effectively both independently and as part of a team, he supports his colleagues and contributes positively to the team environment. Armen is a professional you can truly rely on. I confidently recommend him as a valuable asset to any development team."

Yuriy Chaplinskiy
Yuriy Chaplinskiy

Senior SDET

"I had the pleasure of working with Armen, and I can confidently say he is an outstanding React developer. Armen combines deep technical expertise with a strong sense of ownership. He writes clean, scalable, and well-structured code, and consistently delivers features that are both performant and user-friendly. His understanding of modern React practices — hooks, state management, performance optimization, and component architecture — allows him to build applications that are maintainable and future-proof. What truly sets Armen apart is his problem-solving mindset. He approaches challenges thoughtfully, asks the right questions, and always looks for the most efficient and elegant solution. He’s proactive, reliable, and communicates clearly with both technical and non-technical stakeholders. Any team would be lucky to have Armen as their React developer. I highly recommend him for any front-end or full-stack role where quality and ownership matter."

Artem Goryushin
Artem Goryushin

Marketing specialist

"I had the pleasure of working with Armen on the same team, and he’s one of those engineers who combines strong technical expertise with real product thinking. His ability to turn complex ideas into clean, scalable frontend solutions is genuinely impressive. Armen has deep expertise in modern frontend development (Next.js, React, headless CMS) and consistently delivers work that is both technically solid and aligned with business goals. He approaches problems thoughtfully, communicates clearly, and always focuses on building solutions that truly move projects forward. If you’re looking for a frontend engineer who brings both technical excellence and a collaborative mindset to the table, Armen is someone you absolutely want on your team."

Lasha Khunashvili
Lasha Khunashvili

Marketing Specialist

"I had the pleasure of working with Armen and can highly recommend him as a Senior Frontend Engineer. He is a responsible, hardworking professional with strong expertise in React, Next.js, and modern web development. Armen consistently delivers high-quality work and is a reliable team member who takes ownership of his tasks."

Alina Tadevosyan
Alina Tadevosyan

Senior Project Manager

"I worked with Armen on several high load WordPress projects where he was responsible for bringing my designs to life. Armen’s technical execution is incredibly precise he has a unique ability to handle complex layouts and custom Gutenberg blocks without sacrificing any design details. He’s not just a developer who follows specs; he’s an engineer who understands the 'why' behind the UI. His deep knowledge of the WordPress engine and performance optimization made every project we tackled a success. Highly recommended for any team that values quality and technical depth"

Evgeny Mishin
Evgeny Mishin

Product Designer

"Armen is one of those people who possess phenomenal empathy and high stress resistance. He can always defend his point of view, relying on facts and his extensive experience as a developer. It was a pleasure to work with Armen, and I am sorry that it is time to part ways. By hiring Armen, you can be sure of a pleasant and friendly atmosphere when working with him, as well as his high level of professionalism."

Evgenii Troinov
Evgenii Troinov

Tech Lead

"I had the pleasure of working closely with Armen during the development of our corporate design system. Armen is a rare engineer who truly 'speaks design.' He didn't just translate my mockups into code; he actively contributed to the system's architecture. His attention to detail and commitment to pixel-perfection made our collaboration seamless. I highly recommend Armen to any team looking for a developer who can bridge the gap between design vision and high-performance engineering"

Fatima Sanglibaeva
Fatima Sanglibaeva

Product Designer

"Armen is a full stack specialist with a strong product mindset. he has deep knowledge how a product should work for both the business and the end user. His expertise is headless CMS and high performance frontend architectures which allows him to consistently deliver the expected Solution, and he is also anle to work independently and collaborate in team delivery the expected result."

Maiwand Nazari
Maiwand Nazari

B2B Sales

"I worked with Armen at B2Broker, and it was a pleasure working together. I was a lead developer and he was in my team. He was ready to learn new development stack and commit overtime when in tight schedule and not only helped the company and our team achieve goals, but also grew up as a professional very quick."

Sam Tyurenkov
Sam Tyurenkov

WordPress TeamLead

"I worked with Armen on several projects, and one thing you immediately notice is how responsible he is. If he takes something on, you can be sure it will be done properly and on time. He’s a strong full stack developer who’s comfortable across the stack, but what really makes him stand out is his attitude. Armen is genuinely friendly, easy to work with, and never hesitates to help — whether it’s reviewing code, jumping into a tricky bug, or supporting a teammate under pressure. Any team would benefit not only from his technical skills, but also from the positive energy and reliability he brings."

Maxim Shvanov
Maxim Shvanov

IOS developer

"I had the pleasure of working with Armen as a Full-Stack Developer, and I can confidently say he is a highly responsible and experienced engineer. He consistently demonstrates strong problem-solving skills, takes ownership of his tasks, and delivers reliable, high-quality solutions."

Hayk Poghosyan
Hayk Poghosyan

Senior Full Stack

"Работали с Арменом на смежных проектах, и я остался под большим впечатлением. Это невероятно производительный и ответственный разработчик. Армен из тех специалистов, на которых можно полностью положиться: задачи выполняются четко, в срок и с отличным качеством. Искренне рекомендую его в любую команду!"

Alex Makarov
Alex Makarov

Senior Full Stack

"Armen is one of the most reliable and proactive professionals I’ve had the pleasure to work with. As my ex-colleague (and close friend), he consistently took full ownership of website development and modification tasks, delivered high-quality results under pressure, and made even intense workloads feel smooth thanks to his clear communication and strong execution. He’s smart, highly responsible, and genuinely great to work with—and in my opinion, seriously underrated for the level of impact he can bring in a high-responsibility role"

Bogdan Ralnikov
Bogdan Ralnikov

Head of Marketing

"I had the pleasure of working with Armen in the same team, where he proved himself to be a very dedicated and proactive developer. He’s always ready to take initiative, handle tasks responsibly, and openly collaborate to find the best solutions. Communication with Armen is effortless — he’s approachable, supportive, and a great team player."

Oleg Pecherin
Oleg Pecherin

Senior Full-Stack Engineer

"Armen is a true professional who always delivers on his promises. From an HR perspective, he is incredibly reliable and disciplined he never misses a deadline and always stays focused on the result. It’s a pleasure to have someone on the team who is so easy to communicate with and who brings such a positive, stable energy to the workplace."

Daria Karpova
Daria Karpova

HR Manager

"Armen was a great co-worker to work with. We were able to achieve all of our product/technical goals in the time that we spent working together. Armen is very hard-working and always remained calm when there was a lot going on. His ability to remain focused and productive during those times helped make working with him so enjoyable. Armen would be a great addition to any team."

Evgheni Djumac
Evgheni Djumac

Engineering Manager

"Armen's strongest trait is his proactive responsibility. He doesn't just wait for instructions; he identifies potential issues and solves them before they become problems. He treats the product as if it were his own, showing a level of 'ownership' that is very rare to find. For me, as a leader, having Armen on the team meant peace of mind, knowing that even the most difficult parts of the project were in safe and capable hands."

Ivan Navodnyy
Ivan Navodnyy

Chief Product Officer at B2BROKER

"I collaborated with Armen on a complex fintech project and was consistently impressed by his approach. He doesn't just close tickets; he understands the business logic behind them. For a QA engineer, he’s the perfect teammate: always available, provides great context for his changes, fixes issues rapidly and has perfect communication skills."

Julia Puhova
Julia Puhova

QA Lead

"Armen played a key role in creating a design system, developed from scratch by the design department using React. Armen demonstrated strong communication skills and built trusting, stable relationships. Armen's understanding of UI/UX principles allows him to accurately translate designs into code and work with corner cases and accessibility, significantly improving the final product. Armen is a good candidate for cohesive teamwork on complex frontend products."

Roman Smirnov
Roman Smirnov

Head of Design

"I had the pleasure of spending time with Armen Harutyunyan during our days in Moscow, and it was truly an unforgettable experience. Armen is one of those people who instantly brings positivity, energy, and genuine warmth to any situation. Whether we were exploring the city, sharing ideas, or simply enjoying great conversations, his open-mindedness and sense of humor made every moment memorable. Armen combines professionalism with a personal touch — a quality that makes him not only an excellent colleague but also a great friend. I’m grateful for the time we shared and look forward to crossing paths again in the future."

Kuldeep Mahindrakar
Kuldeep Mahindrakar

Sales Manager

"Working with the WordPress interface Armen developed was a game-changer for our department. He simplified even the most technical tasks, like multi-language synchronization and SEO management, making them accessible to everyone. He is proactive in suggesting UX improvements for the admin panel that saved us hours of manual work every week. Armen doesn't just build websites; he builds powerful tools that empower content teams to be more efficient."

Nikolai Duenko
Nikolai Duenko

Head of Content Team

"Я работал с Арменом более двух лет и могу с уверенностью рекомендовать его как сильного и надежного разработчика. Армен — отличный профессионал и при этом очень приятный, конструктивный человек. Для меня, как для маркетолога, особенно ценно было то, что с ним всегда было комфортно и просто работать: все задачи обсуждались открыто и по делу, сроки соблюдались, а технические решения предлагались с учетом бизнес-целей. Он умеет не просто выполнять задачи, а глубоко понимать их суть, задавать правильные вопросы и предлагать оптимальные решения. Армен всегда был на связи, быстро включался в работу и помогал находить компромиссы между скоростью, качеством и ресурсами. Рекомендую Армена как ответственного, вовлеченного и профессионального разработчика, с которым действительно приятно работать в одной команде."

Denis Redin
Denis Redin

Marketing specialist

"I had the pleasure of working with Armen for several years and seeing him grow into an exceptional engineering leader. Armen is a rare talent who combines deep technical expertise in the React and Next.js ecosystem with a proactive, can-do attitude. He consistently demonstrates the ability to tackle complex migrations and performance optimizations while keeping projects on track and meeting deadlines. His technical judgment and problem-solving skills make him someone teams can rely on when challenges arise. Beyond his technical strengths, Armen is a fantastic teammate—honest, transparent, and always willing to support others. He naturally takes ownership of his work and approaches problems with both responsibility and creativity. I highly recommend Armen to any team looking for a strong engineer and a dependable leader."

Vladimir Kiber
Vladimir Kiber

HR Manager

"Armen is a rare type of developer who balances speed with incredible attention to detail. Having worked with him on high-load fintech solutions, I can say his ability to optimize performance and core web vitals is second to none. He is proactive, disciplined, and always goes the extra mile to ensure the final product is flawless. He is exactly the kind of engineer you want in your core team when building something ambitious."

Pavel Prokhanov
Pavel Prokhanov

Product Manager